Yikes! Another long drought between blog posts up here. But, again, I have a good excuse... I've been hard at work cleaning up ancient (circa 2003) code, doing a little re-design, and adding some new features to my online running log. In addition to all that, I moved it over to a new domain and renamed it Best Running Log. Why? Well...

First, I'll admit I'm trying to move up a couple easy spots in the search engine listings. I often wish it were still the 1990's, those glory days when you could just make cool content and not worry about promoting it, back before all these SEO gurus wrecked the internet. Sorry, I got off on a bit of a tangent there... What I was trying to say is that, I'm coming to the realization that promotion is almost as important as the actual generation of content these days. If I want to generate the type of advertising revenue I'm looking for from my Network, I'm going to have to start doing a better job of getting the word about the sites out.

The second reason was just pure logistics. This was the last site I transferred over to my new server and, because it is so database dependent, I would have had to take it offline for at least a couple hours while waiting for a DNS transfer to propagate. By setting up a new domain on the new box instead, I was able to transfer everything over with less than a half hour of downtime by doing simple .htaccess redirects.

Finally, the new name is intended to refocus the site and return it to its roots. Whereas East Coast Runners was a somewhat ambiguous name, there is no doubt as to what Best Running Log is all about. I'm going to stay more focused on simply being a great running log and not get so carried away with side projects (which have a tendency to half-develop and then stagnate).

That's about all I have to say about that. Go give the site a whirl and let me know what you think.

Tags: Network, running log, SEO, site launch

This entry was posted on Sunday, May 3rd, 2009 at 10:57 pm by Robert James Reese and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.